Basa Motors Limited ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how BASA Motors Limited collects and uses personal information. Please read it carefully to understand how we handle your personal data and your rights in relation to it.
Last Updated: August 21, 2026
1. Who We Are
BASA Motors Limited is a used car dealership based in the UK.
- Company name: Basa Traders Limited
- Company trading name: Basa Motors Limited
- Registered office address: 28 Nutfield Gardens, IG3 9TB
- Trading address: Berwick Pond Rd, Rainham RM13 9EL
- Email: contact@basamotorsltd.com
- Telephone: +44 7869 755126
2. Information We Collect
Personal Information — Name, phone number, email address, and postal address when you contact us, request a valuation, or inquire about a vehicle.
Vehicle Information — Details about your vehicle (make, model, mileage, registration number, condition, ownership details) when you request a part-exchange valuation or sell your car to us.
Financial Information — Information related to finance applications, submitted only to process your request through our finance partners. We do not store full payment card details on our systems.
Technical Information — IP address, browser type, device information, and browsing behaviour collected automatically through cookies and similar technologies when you visit our website.
Communication Records — Records of calls, emails, WhatsApp messages, or website form submissions you send us.
CCTV — If you visit our dealership premises, your image may be captured by CCTV for security and crime-prevention purposes.
3. Where We Get Your Information From
In most cases you give us your information directly. In some cases we may also receive information about you from:
- Finance partners and brokers
- Vehicle valuation platforms
- Advertising and lead-generation platforms
- Third-party websites (e.g. car listing/marketplace sites)
- Previous owners or other vehicle-related sources, where applicable
4. Our Lawful Basis for Using Your Information
Under UK GDPR, we rely on the following lawful bases depending on the activity:
| Activity | Lawful Basis |
|---|---|
| Selling or purchasing a vehicle, arranging part-exchange | Contract |
| Responding to enquiries, fraud prevention, business records | Legitimate interests |
| Retaining records for tax, finance, or regulatory purposes | Legal obligation |
| Marketing communications (email/SMS/WhatsApp) and non-essential cookies | Consent |
Where we rely on legitimate interests, we have considered that our use of your data is not overridden by your rights and interests.
5. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries about vehicles, services, or pricing
- Process part-exchange and vehicle valuation requests
- Facilitate car finance applications with our lending partners
- Process vehicle purchases and sales, including transaction and payment records
- Improve our website and customer experience
- Send updates, offers, or newsletters by email, SMS, or WhatsApp (only where you have opted in — you can opt out at any time by contacting us or using the unsubscribe link)
- Comply with legal and regulatory obligations, including anti-money laundering and fraud-prevention checks
- Maintain the security of our premises and services (CCTV, IT security)
We do not sell your personal information to third parties.
6. How We Share Your Information
We may share your information with:
- Finance partners — to process car finance applications, only with your consent
- Service providers — third parties who help us operate our website, process payments, or manage customer communications
- Legal and regulatory authorities — where required by law, or to prevent fraud and money laundering, or to protect our legal rights
All third parties are required to handle your information securely and only for the purpose it was shared.
7. International Data Transfers
Some of our service providers (for example, our website hosting, email, CRM, or analytics providers) may store or process personal information outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement or adequacy regulations, to protect your information.
8. Cookies
Our website may use the following types of cookies:
- Essential cookies — needed for the website to function
- Analytics cookies — e.g. Google Analytics, to understand how visitors use our site
- Marketing/advertising cookies — e.g. Google Ads, Meta/Facebook Pixel, to show relevant adverts
- Functional cookies — e.g. embedded maps, YouTube videos, reCAPTCHA
Non-essential cookies (analytics and marketing) are only placed with your consent, which you can give or withdraw through our cookie banner or your browser settings. Disabling cookies may affect certain website features.
9. Data Security
We use reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. How Long We Keep Your Information
We only keep personal information for as long as necessary for the purpose it was collected. Our general retention periods are:
- Website/general enquiries — 1 year from the last contact, unless a sale results
- Vehicle sales and purchase records — 5 years, to meet consumer protection and tax obligations
- Marketing records — until you withdraw consent, or after 1 year of inactivity
- CCTV footage — typically 1 year, unless needed for an investigation
Where we are not able to give a fixed period, we determine retention based on the amount, nature and sensitivity of the information, the purpose it was collected for, and any applicable legal requirements.
11. Your Rights
Depending on the lawful basis and type of processing involved, you may have the right to:
- Access — request a copy of the personal information we hold about you
- Correction — request correction of inaccurate or incomplete information
- Deletion (erasure) — request deletion of your personal information
- Restriction — request that we limit how we use your information
- Object — object to our use of your information, including for direct marketing
- Data portability — request your information in a portable format, where processing is based on consent or contract and carried out by automated means
- Withdraw consent — withdraw consent for marketing or other consent-based processing at any time
- Rights relating to automated decision-making — where applicable, request human review of any decision made solely by automated means
Not every right applies in every situation — this depends on the lawful basis and the nature of the processing involved. To exercise any of these rights, contact us using the details in Section 1.
12. Your Right to Complain
If you are unhappy with how we have handled your personal information, you have the right to complain to the Information Commissioner's Office (ICO).
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk
We would appreciate the chance to address your concerns before you approach the ICO, so please contact us first if possible.
13. Third-Party Links
Our website may contain links to third-party websites (such as social media platforms). We are not responsible for the privacy practices or content of these external sites.
14. Children's Privacy
Our services are not directed at individuals under 18. We do not knowingly collect personal information from minors.
15. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.
16. Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact us:
BASA Traders Limited
Registered address: 28 Nutfield Gardens, IG3 9TB
Trading address: Berwick Pond Rd, Rainham RM13 9EL
Email: contact@basamotorsltd.com
Phone: +44 7869 755126